Calvin Harris is one of the hottest DJs out there, literally and figuratively. Besides being the highest paid DJ of 2014, the 31 year old also signed a modeling contract for Emporio Armani. You can see the Scottish singer and DJ in nothing more than a pair of underwear in the new ad campaign.

Billboard reports, Harris has seen “1,976 percent daily gain in comments to his account on Feb. 17, according to Next Big Sound. He also notched a 211 percent gain in new followers and a 179 percent jump in likes. Outside of Instagram, Harris’ social metrics were also, unsurprisingly, on the rise. On Feb. 17, he earned a 27 percent boost in Facebook likes and a 16 percent jump in new Twitter followers. He also notched a 139 percent jump in Twitter mentions (according to Topsy).”

Check out the sexy video everyone is talking about right here:

 

 

 

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Credit: Boo George for Emporio Armani

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Credit: Boo George for Emporio Armani

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