Try not to spill your Slurpee in the mosh pit—7-Eleven is the new presenting sponsor of Las Vegas emo festival When We Were Young.
The global convenience store chain announced yesterday that it has teamed up with festival promoter Live Nation to purchase the official naming rights for this year’s weekend event, which returns to the Las Vegas Festival Grounds on October 18-19. The deal will also see 7-Eleven bring on-site experiences to New York City’s Governors Ball and California’s Rolling Loud.
The partnership marks the first time When We Were Young festival has taken on a naming rights sponsor. In a press release, 7-Eleven outlined its plans to lean into nostalgic themes with its branded pop-ups at the rock event, including a 7-Eleven “Hangout” where fans can sip on Slurpees in an environment dedicated to the festival’s “early 2000s emo energy.”
When Governor’s Ball brings charting multi-genre acts back to Flushing Meadows this June, 7-Eleven says it will pay homage to a summer block party in the Big Apple with “Slurpee Street,” featuring city lights and a stoop to relax with friends, while its activation at Rolling Loud, SoCal’s world-renowned hip-hop festival, in 2026 will remake “Slurpee Street” to embrace the genre’s “dynamic street art culture,” according to a press release.
When We Were Young is back in Las Vegas this fall with performances from Panic! At The Disco, blink-182, Weezer, Avril Lavigne, The Offspring, and many more. For more information or to purchase tickets, visit whenwewereyoungfestival.com.
Learn more about When We Were Young’s 7-Eleven collaboration on the festival’s official Instagram page.
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Featured image courtesy: 7-Eleven.
