DICE, the world’s largest independent music ticketing platform, has recently secured $65 million in funding, primarily thanks to financing from diversified investment company MUSIC.
Alongside MUSIC, which is the first company of its kind to focus exclusively on music and music-adjacent businesses, new DICE investors include Structural Capital and Ahdritz Holding LLC. Ahdritz Holding is the primary investment agency of Kobalt Music founder and chairman Willard Ahdritz.
DICE’s new economic boost will help to accelerate the company’s launch in new cities in both the U.S. and abroad, with new partnerships to be announced in the coming weeks.
The company’s to-be-announced moves will follow major deals with European entities including London’s Institute of Contemporary Arts and historic UK venues Alexandra Palace and Troxy.
DICE’s user base includes millions of fans who engage with its platform to discover and purchase tickets to live events. According to Digital Music News, more than 55,000 artists and over 10,000 venues, festivals and promoters will use DICE to sell tickets this year in 30 cities.
“The live music industry is adopting DICE faster than ever and proves our thesis that if you treat fans well, they buy more tickets and go out more often,” said Phil Hutcheon, CEO and Founder of DICE.
“We’re investing heavily in building even more technology, and this year alone, we released over 60 new features for fans, venues, and artists,” he continued.
MUSIC Co-Founder, CEO and recent addition to DICE’s Board, Matt Pincus added, “DICE did the impossible: they made buying a ticket fun.”
Featured image from DICE.
