In a bout of internet beef, James Hype and deadmau5 traded digital blows over a promo video for Hype’s new “SYNC” live show.
Earlier today, Hype, the British house DJ and producer who has risen to fame on the mantra of “Real DJing” and forgoing pre-recorded sets, shared a video on Instagram to plug the summer dates for his new SYNC performance, a concept that connects on-screen visuals to Hype’s live mixing on the decks.
In that video, Hype took a surprise stab at deadmau5, alluding to the Canadian EDM legend’s famous comment that he regularly plays pre-recorded sets, and claiming to “prove him wrong” with music-synchronized visuals of deadmau5’s famous mouse head, before closing the video with a photo of deadmau5. Check it out below.
Ever up for a social media spat, deadmau5 quickly responded with a video of his own, showing off a home prototype of Hype’s SYNC production that he claims to have made in five minutes. In time with deadmau5’s tapping on his CDJs, the words, “ITS NOT THAT HARD” and “REALLY ITS NOT.” flash on screen.
Deadmau5 also offered up plenty of tech suggestions for Hype’s new show in the comments on the original video. Hype has not publicly commented.
“Next time don’t bring a wet sponge to a tech fight,” deadmau5 wrote. “ I can’t even imagine what it’s like renting a stage / film crew / video tech / audio tech to film a deadmau5 burn only to get ruined by a response made with an iPhone, 100 lines of cpp and MS paint. Feel better soon.”
Check out the back-and-forth in the posts below.
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Featured image courtesy: deadmau5. Credit: Leah Sems.
