Pinterest is helping fans get done up and put their phones down at Coachella this month.
Open at the courtyard entrance from 1-9PM during both festival weekends, April 10-12 and April 17-19, the popular pinboard-inspired social media platform’s phone-free Trend Discovery Activation invites attendees to step away from the scroll and into the trends shaping this year’s festival fashion looks.
Guests can create custom charms and enjoy styling and beauty touch-ups in partnership with e.l.f. Cosmetics, inspired by this year’s Coachella style trends on Pinterest. They’ll also receive an analog camera and a printed “Joy Guide” with stickers, postcards, and lenticular photos to capture the moment offline.
Last week, Pinterest revealed the fashion looks set to define this festival season, based on search and save data from users on the platform. Fans are reportedly looking back a decade for desert fashion inspiration, with throwback searches for “Coachella 2016” outfits up 740% year over year, according to a company blog post.
Pinterest’s culture experts said fans can also expect to see looks dubbed “Hot Tropic,” “Swashbuckled,” the “Shoegaze Aesthetic,” “Peak Poptimism!,” “Sheer Euphoria,” and more around the festival grounds in Indio. You can read the full Pinterest Coachella trend report here.
Coachella is back at the Empire Polo Club in Indio, California, this weekend, April 10-12, and returns for weekend two from April 17-18. Pinterest’s activation is free and open to valid festival ticketholders.
Featured image courtesy: Coachella.