Heineken is turning your digital music fandom into real-world connections at Coachella, one cheers at a time.
Arriving in the desert as part of the beer brand’s longstanding festival sponsorship, Heineken’s new tech-driven Coachella experience, “The Clinker,” is a smart band that wraps around cans or cups and syncs with fans’ streaming data to detect musical commonalities with other bands when “clinked” together. When two cans touch, a compatibility signal lights up a match, allowing the pair of new listening buddies to connect on social media.
Located at the Heineken House on the festival grounds, the experience is free with an RSVP for 21+ attendees only during both weekends of Coachella.
The Clinker is part of Heineken’s ongoing “Fans Have More Friends” campaign, which aims to elevate fan experiences at major music and sports events by creating opportunities to turn fandom into friendships, according to the company.
After Heineken researchers found that 97% of music fans globally believe it has the power to unite people, and that more than half admit wanting to meet others with similar music tastes at live events, the brand says the experience is all about celebrating music as a shared language and its ability to bring people together.
You can connect your streaming profile and reserve your Clinker at heineken.com/clinker.
Coachella is back at the Empire Polo Club in Indio, California, this weekend, April 10-12, and returns for weekend two from April 17-18.
Featured image courtesy: Heineken.