Moby is donating 100% of profits from his Coachella performances to animal rights charities.
Following his awaited return to play the festival’s Mojave tent last weekend, the heralded musician, producer, DJ, and longtime animal rights activist—born Richard Melville Hall—announced the move yesterday.
“My main job in life is working as an animal rights activist, and to that end, my hope is to use the revenue and attention from my Coachella show to draw attention to, and financially support, animal rights organizations,” Moby said in a statement.
“My simple belief is that every sentient being is entitled to live their life according to their will,” he added in an Instagram post yesterday.
Moby’s Coachella profits will be donated to four different nonprofits: the Physicians Committee for Responsible Medicine, a national organization finding alternatives to using animals in medical education research; Mercy For Animals and The Humane League UK, two nonprofits dedicated to ending abuse at factory farms; and Direct Action Everywhere, which seeks to end animal abuse with social justice reform tactics.
The announcement reflects Moby’s longstanding commitment to aligning his music with activism. In 2024, his sold-out European tour also donated all profits to animal rights charities.
The only artist from Coachella’s original 1999 lineup to play this year’s festival, Moby returns to Coachella today for his weekend two performance. Last weekend’s set saw California singer and former American Idol competitor Jacob Lusk join Moby to perform their reimagining of Moby’s “When It’s Cold I’d Like To Die,” featured on Moby’s new album, Future Quiet, more than 30 years on from the original tune’s release on Everything Is Wrong in 1995.
After Coachella, Moby is back on the road for a 28-date European tour from June to August. For more info, visit moby.com.
Featured image courtesy: Moby. Credit: Karel Chaldek.