Alison Wonderland Launches FMU Beauty Makeup Line

Alison Wonderland has launched her very own makeup line, FMU Beauty.

Built with ravers in mind, the Australian multi-hyphenate artist’s new “festival friendly” line of “performance-driven” cosmetics are “specifically formulated to withstand the demands of all-day, all-night dancing and celebration,” according to its website, keeping your look fresh from the pregame to the afters.

“All I have ever wanted is to make life a little more fun for everyone around me,” Alison Wonderland wrote on Instagram yesterday. “Makeup is self-expression and I have always done my own even on shoots and videos. I created festival-friendly multi-use products for everyone… I just can’t believe this is real. Thank you everyone for believing in me.”

Festivalgoers and makeup enthusiasts can personalize their style with three FMU Beauty products launched yesterday: the Hyper Hue pH Lip & Cheek Tint, the blacklight-activated UFO Body Art Stamp & Liner, and a waterproof FMU Fanny Pack with translucent material “designed to adhere to security guidelines.”

Better yet, all of the new products are vegan, cruelty-free, paraben-free, and “never animal tested” to ensure “your festival experience aligns with your values.”

Though the fanny pack is already sold out at the time of writing, FMU Beauty’s currently available cosmetic products start at $16 and come in three different colors. Check out the full line here.

The launch of FMU Beauty arrives just in time for EDC Las Vegas this weekend, where Alison Wonderland will be commanding the decks at the festival’s famous kineticFIELD mainstage on Saturday.

Celebrating the newest arm of her FMU empire—which began with her FMU Records label in 2022—Alison Wonderland will stick around in Las Vegas after her EDC performance to host an FMU Beauty pop-up at Zouk‘s Ayu DayClub on Sunday, May 19.

The “I Want U” and “Anything” producer will be offering free samples, special giveaways, photo and meet and greet opportunities, and more at the event which runs from 2PM to 4PM.

For more information, visit


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A post shared by Alison Wonderland (@alisonwonderland)

Featured image from Alison Wonderland.

Written by
Peter Volpe

Journalism student at The Ohio State University with a passion for culture and fat basslines.

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