Party Punch BeatBox and 2000s punk/rock icon Avril Lavigne are joining forces to design an exclusive new Pink Lemonade package and give away a chance to meet the singer in person.
The eight-time Grammy-nominated singer and songwriter will collaborate with BeatBox as part of their “Creator Series,” designed to partner the cocktail brand with global tastemakers to create uniquely designed flavors and packaging.
But retailers will also get custom displays of Avril Lavigne and life-size cutouts to promote a competition to meet Lavigne in person.
Lavigne said about the partnership, “Every facet of the collaboration, down to my involvement with the design of the package itself, felt authentic and true to me. I am excited for people to see the new packaging, and let us know what you think!”
BeatBox is a staple of ravers and music lovers alike, reaching over six million music fans at festivals and events in 2022.
BeatBox made its name largely in part to their short stint on the TV show Shark Tank, where they received a one million dollar investment from Mark Cuban, later adding DJ investors to the mix such as Party Favor, Louis The Child, and Good Times Ahead.
Avril Lavigne is a legend in the pop/punk space of the early 2000s, known best for smash hits “Complicated,” “Sk8er Boi,” and “Girlfriend.” Her music was instrumental in the childhoods of many millennials and still remains “the third bestselling Canadian female artist of all time.”
Featured image from Avril Lavigne, second image from BeatBox Beverages