BeatBox’s newest flavor, Hard Tea, just launched nationwide to help ravers parTEA not only Harder, but smarter and with lower sugar and calories.
After record-breaking sales in 2022 and early 2023, the Original Party Punch BeatBox is setting its sights on a new type of party drink, one with all of the features that make BeatBox a staple (11.1% ABV, non-carbonated, resealable and recyclable packaging, and low sugar) but with a completely new taste.
They already have several first-rate flavors including Pink Lemonade, Tropical Punch, Peach Punch, Juicy Mango, and Blue Razzberry, but the Hard Tea steps it up a notch for those looking for something refreshing, non-fruity, and nostalgic.
Zech Francis, VP of Global Marketing at BeatBox states, “Our Hard Tea is half the calories and half the sugar as competitors but is over the top delicious on taste. Brewed with real tea and packing an 11.1% ABV ‘punch’, BeatBox Hard Tea has a smooth, confident flavor with subtle hints of lemon. BeatBox Hard Tea definitely ParTEAs Harder!”
Two music festivals and 13 regions may have caught a glimpse of the subtly sweet, not-too-fruity flavor or tried it before the national launch with the new beverage receiving initial retail hype unlike anything seen in BeatBox history.
And BeatBox’s buzz is echoed by its star-powered start, receiving the largest investment in the TV show SharkTank’s history from Mark Cuban, who “invested in BeatBox because at heart, I’m a 25-year-old and saw that this is going to be a party phenomenon.”
BeatBox Hard Tea is now available, as of June 1, 2023, nationwide wherever BeatBox is sold including several convenience stores, grocery stores, liquor stores, and music festivals.
All images courtesy of BeatBox Beverages