Techno titan Charlotte de Witte not only spins high-energy tracks, she also takes spins on high-octane vehicles as she just announced a partnership with Harley-Davidson‘s fully electric motorcycle, LiveWire.
An avid motorcycle enthusiast, Charlotte de Witte will be featured on a Times Square billboard for the formal campaign of the latest model, the S2 Del Mar.
The LiveWire x Charlotte de Witte partnership is about combining tradition and the future, utilizing modern electronics to break the boundaries of what is possible from a motorcycle.
Speaking about the collaboration on her social media, de Witte said, “I’ve always had a big fascination for motorcycles, ever since I was a kid. After driving a LiveWire, I fell in love with the motorcycle itself and everything it stands for. Fast, sleek, minimalistic design and raw, electrifying, electronic power. This feels like a match made in heaven.”
Harley-Davidson’s LiveWire is a strong supporter of electronic music with their playlists featuring artists like Four Tet, Duck Sauce, Calvin Harris, and more.
Check out Charlotte de Witte’s announcement of her partnership with Harley-Davidson’s LiveWire motorcycle below:
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Featured image credit Taylor Burton Robbins
