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Charlotte De Witte To Partner With Harley-Davidson Electric Motorcycle Brand LiveWire

Techno titan Charlotte de Witte not only spins high-energy tracks, she also takes spins on high-octane vehicles as she just announced a partnership with Harley-Davidson‘s fully electric motorcycle, LiveWire.

An avid motorcycle enthusiast, Charlotte de Witte will be featured on a Times Square billboard for the formal campaign of the latest model, the S2 Del Mar.

The LiveWire x Charlotte de Witte partnership is about combining tradition and the future, utilizing modern electronics to break the boundaries of what is possible from a motorcycle.

Speaking about the collaboration on her social media, de Witte said, “I’ve always had a big fascination for motorcycles, ever since I was a kid. After driving a LiveWire, I fell in love with the motorcycle itself and everything it stands for. Fast, sleek, minimalistic design and raw, electrifying, electronic power. This feels like a match made in heaven.”

Harley-Davidson’s LiveWire is a strong supporter of electronic music with their playlists featuring artists like Four Tet, Duck Sauce, Calvin Harris, and more.

Check out Charlotte de Witte’s announcement of her partnership with Harley-Davidson’s LiveWire motorcycle below:

Featured image credit Taylor Burton Robbins

Written by
Danielle Levy

Danielle Levy is an MBA with a concentration in Corporate Social Responsibility. Danielle has several years of experience in the sustainability education world and has held various positions in human resources and intern management. Danielle is passionate about the ties between sustainability and social impact.

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