Music FestivalsNews

Coachella’s 2023 Sponsors Cap’n Crunch, CASETiFY + More Present Unique Parties & Activations

One of the most unique features of Coachella are the countless external activities, parties, and activations presented by their sponsors.

Among the special activities includes clothing and lifestyle brand Revolve’s sixth annual Revolve Festival. This year they celebrate 20 years as a leader in forward-thinking style.

The two-day event will host special music guests, an elevated lounge experience, and food and beverages from Erewhon, Raising Canes, Beyond Meat, 818 Tequila, and more on April 15-16 at The Colony Hotel in Palm Springs.

Cereal brand Cap’n Crunch is also hosting an epic birthday bash to celebrate turning 60 at a stunning pool party April 15, but with no kids allowed.

The 21+ event at the Lone Palm Pool at Margaritaville Resort Palm Springs will bring out your inner child with Cap’n Crunch-inspired brunch items and performances from Broadway superstar Reneé Rapp and an all-vinyl set from DJ PEE .WEE (a.k.a. Anderson .Paak).

And for those who know the Coachella Valley heat, Electrolit has been tapped as the official hydration sponsor of Coachella with a hydration station at the festival providing beverages formulated with electrolytes.

Not to mention the other news sponsors like Aperol with their photo and drink spot the Aperol Spritz Piazza and CASETiFY with their DiSCO EUPHORiA offering a disco selfie dome, lounge, and charging stations.

ABSOLUT will also return to the desert through the Metaverse with the launch of the new Find Your ‘Best Festival Friend’ (BFF) platform. Joined by DJ duo Two Friends, the virtual space will offer cocktail-themed NFT wearables and a spot to directly order cocktails to your doorstep.

Featured image from Coachella, second image from PR Newswire

Written by
Danielle Levy

Danielle Levy is an MBA with a concentration in Corporate Social Responsibility. Danielle has several years of experience in the sustainability education world and has held various positions in human resources and intern management. Danielle is passionate about the ties between sustainability and social impact.

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