Avi Sic is a gifted DJ and music producer that keeps pushing boundaries in the Electronic Dance music scene worldwide. Her hard-hitting releases have received editorial support from playlists across major streaming platforms, and have already amassed thousands of plays shortly after their release. Her tasteful sound and signature style that has seen her share the stage with top DJs and rappers like Calvin Harris, Diplo, Cardi B, Doja Cat, Lil Wayne, Flo Rida, among many more, is also being showcased every week on her flagship radio show ‘Late Checkout’.
The show has hosted stellar guests in the past like Mike Williams, BLOND:ISH, EDX, to name a few, all while featuring Avi Sic’s unparalleled style.
Her success and determination shows no signs of stopping, as her talent and remarkable skills continue to be displayed with every release.
We invited Avi Sic to tell us more about her background, her influences, her style and her hopes for the future. This is what she said.
EDM Maniac: Hey Avi Sic, how are things going?
Great, thanks for having me.
EDM Maniac: You are an artist with a lot of experience and with a long list of releases to your name, when did you know you wanted to start a career as a DJ/music producer?
I got into music early on as a kid. I played a few instruments and that progressed into an interest in DJing. In high school I got turntables and a mixer. I was writing original music and playing open mics with a guitar (I don’t sing well but the songwriting was strong). I even recorded an album at 16. When I look back, it’s clear that DJing and creating music has always been my passion.
EDM Maniac: How did you learn to DJ and produce your own music?
This was before the internet took off – everything out there about DJing was on VHS and DVDs or something to be experienced live. I was too young to get into clubs (but I did frequent underground raves). I basically watched a lot of battle/scratch videos of other DJs like the X-Ecutioners and Qbert and studied what they were doing. I borrowed records from older friends in the scene and also my parents and taught myself to DJ. I had a very eclectic collection which definitely informed my style. I always liked mashing different genres together. As far as production, kind of the same journey. Taught myself instruments, wrote music – that evolved as the software did. Garage Band was the first DAW that I messed around with to create electronic music. I took production classes later and learned Pro Tools. Once Ableton was released that became my go to.
EDM Maniac: Who would you say are your biggest musical influences?
Madonna, Z-Trip, Hole, Diplo. I could name like 50 more. I’m easily influenced.
EDM Maniac: How would you describe your sound and style?
Open format but Dance/Electronic forward. I always play to the audience so it varies with every show. I lean toward heavy House, Tech House, Bass House, G House, Future. But I’ll mix in Hip Hop, Trap, Dubstep, and do live commercial mashups. My style is definitely high energy with fast paced mixing.
EDM Maniac: What’s a career highlight that means a lot to you?
Direct support for Lil Kim back in the day opened a lot of doors for me. From there, I started to open for a handful of big Hip Hop artists. That evolved to Electronic artists including Calvin Harris and then my own billings on festivals.
EDM Maniac: Your weekly radio show ‘Late Checkout’ is also picking up steam, how does mixing for your show differ from performing live?
It’s pretty different. On ‘Late Checkout’ I can showcase my taste in music without any restrictions. I’m not aiming to please a venue or a certain crowd. There’s no rules. It’s freeing to share my style and selections of tracks. That’s the reason I fell in love with DJing initially so it’s amazing having this new platform.
EDM Maniac: Do you have a venue or festival on your bucket list?
Yes, a long list lol. Brooklyn Mirage, EDC, Tomorrowland, Ultra. Any would be a dream.
EDM Maniac: Who would you like to collaborate with in the near future?
I love collaborations. Black V Neck and Ghettoblaster are crushing it. I’m a big fan of Rhiannon Roze. I have a collab with Valy Mo and a second one with LÊ IZNER in the works so stay tuned on those!
EDM Maniac: What would you like to achieve next year?
I’m shopping a lot of new music around at the moment. Being signed to a few of my favorite labels is my immediate goal. I have a few new releases on deck that I’m very excited to share.
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