Insomniac is continuing their takeover of Las Vegas.

The third annual ‘Life is Beautiful festival’ will take over downtown Las Vegas September 25, 26 and 27th. This year the festival will be bigger and better than ever as Insomniac Events has officially partnered with the Life is Beautiful team to co-produce the festival.

Both promoters will transform over 15 city blocks to create the ultimate festival experience including everything from music, art, pyrotechnics, lasers and insane lighting. The initial artist lineup and ticket information will be released later this month. More than 90,000 people attended the festival last year as it keeps growing bigger and bigger. Insomniac will host their own stage and will surely help attract new people to check out the event.

“After two years of enjoying the festival as a fan, I am excited to announce that Insomniac is partnering with Life is Beautiful to bring an amazing dance music experience to this already impressive show,” said Pasquale Rotella, CEO and Founder of Insomniac. “We both believe in the power of art, music and community, and creating immersive environments in unique locations. Life Is Beautiful will transform Downtown Las Vegas into a magical urban cityscape, and we can’t wait to do that together.”

Tickets are on sale now.

Stay with EDM Maniac for the latest information on this new partnership and coverage of Life is Beautiful.

-Jared