Live Nation is officially following the wishes of its customers as all their venues and festivals will provide all-in pricing beginning this September.
Many festivalgoers are familiar with getting to the checkout page only to see $20-$50 in extra and unexpected fees added to the ticket price.
But Live Nation, their concerts, venues, and festivals will soon show the full price of a ticket upfront starting this September.
These reforms include allowing artists to determine resale rules, making speculative ticket sales illegal, expanding the BOTS act that outlaws automated ticket-buying technology, cracking down on resale sites, and mandating all-in pricing.
The merger between Ticketmaster and Live Nation in 2010 has, arguably, made the partnership a concert monopoly with both parties now controlling an estimated 70% of the ticketing and live event venues market.
Read more about Live Nation’s goal to utilize all-in pricing here.
Featured image credit Rukes