Maruchan is popping up near Coachella during both festival weekends this month.
As the music and marketing worlds descend on the California desert next week, the world-famous ramen brand will bring an immersive roadside noodle stop to the Cabazon Outlets, located a few minutes’ drive from the festival grounds in Indio, from April 9-13 and April 16-20.
Keeping music fans fed on their journey to and from Coachella, the Maruchan “MaruMart” will offer free samples, specialty menu items inspired by fan-favorite flavors, limited-edition merch, interactive photo-ops, and surprise giveaways, according to a press release. The activation is free and open to the public.
It’s all part of the Tokyo-born brand’s ongoing efforts to support its customers with curated comfort food options, amplified by one of the biggest pop culture moments of the year.
The Maruchan festival pop-up will be located at 48750 Seminole Dr. in Cabazon, California, and will be open from 10AM-9PM Thursday through Monday and from 10AM-8PM on Sunday during both weekends of Coachella.
For more information, visit maruchan.com.
Featured image courtesy: Maruchan.