For about a year now, the New York City dance scene has been anticipating the opening of a new venue that has promised to revive an element of nightlife in Manhattan that seemed to be disappearing. Now, this Friday night, Flash Factory will finally open it’s doors on W. 28th Street in Chelsea following last weekend’s opening that had to be postponed due to Winter Storm Jonas.
— Flash Factory NY (@flashfactory_ny) January 23, 2016
10, 000 square feet in size, the latest addition to the community is actually promoting itself as the antithesis of what has saturated the dance scene in NYC. According to an article by The New York Times, “V.I.P. tables and bottle service will not be a focus; dancing will.” Unfortunately, the resurgence of EDM has brought a mainstream, money-making vibe to the nightclub industry, something owners Michael Satsky and Brian Gefter have noticed. The two are also co-founders of Provocateur, a posh lounge in the Meatpacking District, and have a reputation of producing notable nightlife venues. According to the press release posted by DJ Mag the Flash Factory took Satsky and Gefter “three years to find and another three to build.” You also won’t find the tacky trimmings of most EDM-focused clubs, as the “venue deliberately avoids LED panels and screens, instead opting for organic architectural elements.” And if the aesthetics aren’t appealing enough, Flash Factory has started announcing it’s initial lineup of artists to perform in the coming months, including Tiga, DJ Qu, Jamie Jones and a set by Eric Prydz under his edgy alias Cirez D.
So, if you’re in the tri-state area and want to rave in a venue with underground vibes and nightclub quality, be sure to check out Flash Factory in Chelsea at 229 W. 28th Street, New York, NY 10001, or click here for information on tickets for upcoming events.