On Sunday March 25, 2018 Swedish House Mafia reunited on Ultra‘s Main Stage; the very same stage where they played their supposed final performance five years earlier. It was an incredibly special moment for every electronic music fan in the world. Even people like myself who have no interest in Swedish House Mafia felt the energy of that set, and not because of a live stream or YouTube videos. I felt the energy because of EDM Twitter.
For a few hours my feed was inundated with trembling cellphone videos of crying fans. I must have seen some of the same videos ten or eleven times because everyone was retweeting everyone else or quoting the videos with their own exuberant thoughts. It didn’t matter than most of the people tweeting weren’t witnessing the music live. They were still all a part of the experience.
After all, that’s what rave culture is about. People connecting with people over a shared love of music. Thousands of dancers joining together to share special moments like the reunion of a groundbreaking electronic music group. With EDM Twitter that spirit never has to go away. It might not be the same as having a rave in your pocket, but it truly is the ultimate rave family. Here’s why:
1. Truly International
One of the cool things about electronic music is that the U.S. actually showed up late to the party. While America was breeding rock stars and rap moguls, Europeans were going nuts over electronic music. Artists like Kraftwerk and Jean-Michel Jarre changed the world in ways no one could have anticipated. So unlike rap and rock where the U.S. and the U.K. are dominating the market, electronic music boasts a genuinely worldwide community. When SHM took the stage dozens of the posts I saw came from outside the U.S.
EDM Twitter isn’t just an excellent way to join that community, it’s an easy way to join that community. Just like the real electronic music community, EDM Twitter welcomes anyone with a positive attitude and nice things to say. If you build your reputation among the community around good values it’s quite possible a virtual connection could lead to a place to stay for your first international festival.
2. Twitter Rules
Twitter is the absolute best social media service for community building. Facebook may have groups which can be based on anything, but the layout isn’t ideal. All the posts are separate which makes it easy to lose information in the fray of comments. On top of that, Facebook displays posts unevenly. If a post has more interactions, the type will be larger and it will appear sooner in the feed. Not very convenient especially when half the posts are promotions.
On Twitter, every post is displayed evenly while retweets and quotes allow people to engage and share posts as equals. A Twitter feed is like a conversation between all your followers, and lists allow you to control the conversation. You can add whoever you want to a list, and if you make the list private the members won’t receive notifications. It’s like creating your own EDM Twitter feed full of good vibes, great music, and solid memes.
3. Mute Button
Unfortunately trolls live in every orifice of the internet including EDM Twitter. However, Twitter has a shining beacon of light which melts all the trolls with it’s infinite power. That beacon is called the mute button. With the click of the mouse that person will disappear from your feed entirely, and best of all they won’t have any idea. They will be able to see your posts and reply to them, but once they’re off your feed they’re negativity will feel like a passing memory. Plus you won’t have to worry about the Knife Party style retaliation that comes with blocking someone.
4. Hey Mr. DJ!
One way social media aids artists and musicians is by separating professional pages from personal pages. This allows the owner of the page more creative options for marketing their brand. Twitter, on the other hand, does the complete opposite.
The purpose of a Twitter depends entirely on the person who is using it, and many DJ’s are more than happy to save the business for their other profiles. Sure there are some DJ’s who like to start beef, but that is very small demographic. Most of the DJ’s who are active on Twitter got involved in dance music for the same reasons as their fans. They often reply to tweets, and some will even go further by posing conversation topics or offering guestlist spots. Throw them on a list and it’s like their in the rave fam with you.