This summer, Red Bull is following the sun.
On June 20, the beverage brand’s Midsummer event series will mark this year’s summer solstice with a synchronized 28-hour program of electronic music events, following the sun’s path across seven cities and three continents on the longest day of the year.
An on-site broadcast will connect all seven Red Bull Midsummer host cities—Tokyo, Mumbai, Berlin, London, New York, and Los Angeles—in real time, acting as live portals that unite audiences in each host city in a continuous, shared experience and link one party to the next.
Unfolding at Sunset Rooftop Park in Brooklyn, the event’s New York edition is designed to reflect the city’s rich and evolving club music culture, powered by sets from Detroit techno originator Juan Atkins, as well as cutting-edge artists Anastazja, Andre Power, BAMBII, and UNIIQU3 B2B Shekdash. Fitness classes from The Ness and The Fit In start the day party on the right foot.
On the other coast, eclectic favorites TOKiMONSTA, Austin Millz, Noodles, and STRAWBRY & Friends take over Los Angeles’ Roosevelt Hotel with additional support from local collectives Pangea Sound, Baile World, and Heds. Early risers can jumpstart their day by joining a community run from Long Distance, arriving just in time for the start of the party.
Tickets for Red Bull Midsummer go on sale this Thursday, May 7, at 12PM ET.
For more information or to purchase tickets, visit redbull.com/midsummer.
Featured image courtesy: Red Bull. Credit: Gabriela Barbieri.