New Study Finds That Red Rocks Brought In $717 Million To The Denver Metro Area In 2022

The first-ever economic impact study of Red Rocks Amphitheatre has revealed that the iconic Morrison, Colorado venue brought in a total $717 million to the Denver metro area in 2022.

The study, prepared by BBC Research & Consulting, also showed that nearly half of all concert-goers who attended shows at Red Rocks last year traveled from out of state, in turn spending $305 million in the Denver area, before and after concerts.

“In addition, visitor spending is subject to sales tax and lodging tax, generating more than $20 million per year in tax revenues for state and local governments,” BBC wrote in the report. “The City and County of Denver alone generates more than $6 million in sales tax revenue from Red Rocks visitor spending.”

BBC added that as a result, this spending helps to fund other Denver arts and culture initiatives through the collection of the Facilities Development Admissions Tax, including Denver Arts & Venues, which owns the Colorado Convention Center, the Denver Performing Arts Complex and more, in addition to Red Rocks.

Further figures from the report show that Red Rocks hosted 531,906 out-of-state visitors and 106,454 out-of-region visitors, out of a whopping 1.6 million total attendees in 2022. 

When taking the venue’s diverse revenue streams into account—facility rental fees, equipment rentals, concessions and merchandise, ticketing fees, and more—Red Rocks pulled in $6.75 per ticket in 2022. This is huge considering that the roughly 9,250-seat venue was booked nearly every night from April to November.

This constant flow of events comes from Red Rocks’ genre-diverse booking interests, largely managed by Denver-based AEG Presents Rocky Mountains, as opposed to individual event promoters.

Red Rocks, which first opened in 1941, has become a mecca for EDM in recent decades, in addition to upholding its rock and country-focused origins.

Red Rocks has already hosted dance music giants like Skrillex and Carl Cox this year, and its annual artist-curated events like Zeds Dead’s Deadrocks have become a staple of the global dance music ethos, as Denver’s EDM influence continues to swell.

Featured image from Red Rocks Amphitheatre.

Written by
Peter Volpe

Journalism student at The Ohio State University with a passion for culture and fat basslines.

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