SoundCloud is beta-testing a new feature that lets artists sell music directly to fans from their profiles on the platform, without commission.
The streaming platform launched direct music purchases to a select group of 200 U.S.-based Artist Pro creators yesterday, before it goes live for all eligible creators this fall.
The feature means fans can buy and download MP3 and WAV. files without leaving SoundCloud, while artists set their own prices and keep 100% of each sale, excluding applicable fees and taxes. Participating artists can also track sales through the platform’s Artist Studio and Fan Support Dashboard.
“Artists should be able to build their audience in one place, on one platform,” SoundCloud CEO Eliah Seton said in a statement. “SoundCloud has always been where artists find their first fans and build real communities. We’re continuing to bring more of what they need to grow their careers into that same experience, while letting fans directly support the music they love.”
The move comes in response to clear demand for music sales on the platform. According to SoundCloud, more than 250,000 artists have directed fans to other external platforms to buy music and linked over 2.4 million tracks for purchase, earning clicks from almost half a million SoundCloud users each year. They also found that 28% of surveyed artists either already sell music downloads or want to start.
The feature is the latest in a series of pro-artist moves from SoundCloud. In 2025, the platform launched an all-in-one artist services subscription that combines distribution, fan support, and merch sales. Last month, after Nina Protocol’s owners decided to wind down the company, SoundCloud announced it had acquired the independent music service, which lets artists build and run their own digital stores on the blockchain.
Find more information about SoundCloud’s new music sales feature at soundcloud.com.
Featured image courtesy: SoundCloud.