TikTok is a major player in the music industry today. 15 seconds of audio paired with cheeky dances have catapulted artists into mainstream attention. Now, the ascending social media and technology platform is upgrading its offerings to musicians with its own music distribution service, SoundOn.
This new service will allow artists to upload their music directly to TikTok as well as popular streaming platforms like Spotify and Apple Music. Artists can use the service free of charge, and they will receive 100 percent of royalties from TikTok and other services owned by its parent company ByteDance.
ByteDance also owns its own music streaming platform called Resso as well as a video editor app called CapCut.
Payouts will be 100 percent to platforms outside the ByteDance umbrella for the first year then drop to 90 percent in the second year.
“New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career,” said Ole Obermann, global head of Music at TikTok, in a statement released to TechCrunch. “Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.”
Click here to learn more about SoundOn and how it is helping artists reach a global audience.
