News

Artists Can Now Pay To Be Featured On Spotify’s Homepage With Showcase

Spotify has launched a new tool for artists that allows them to purchase sponsored music placements on the platform’s homepage.

The new marketing tool, called Showcase, lets artists select a song or an entire album to be featured as a mobile banner on the site. This banner can then be set to target a specific type of listener in up to 30 markets. 

Spotify is primarily marketing the new feature as a way for artists to maintain streaming numbers on new releases for longer.

In a press release, the company said, “Promoting new releases remains critical, but not only during the release moment: On average, 75% of a release’s first-year streams happen after the first month.”

Spotify also claims that users who view a Showcase banner are six times more likely to stream the promoted release.

In order to take advantage of Showcase, artists will need to meet a number of eligibility requirements, including having at least 1,000 target market streams over the past 28 days. 

Musicians can then set a specified budget, based on a “Cost Per Click” model, charging them based on the number of times their ads are displayed to the target audience. Budgets for the Showcase feature start at $100 when booked through Spotify for Artists.

Artists who take advantage of Showcase will receive access to detailed breakdowns on the outcome of each promoted campaign, with engagement data from their most active audience, new listeners and the audiences they’ve missed.

Spotify users will begin seeing sponsored recommendations over the next few weeks. For more information about the new service, click here.

Featured image from Spotify.

Written by
Peter Volpe

Journalism student at The Ohio State University with a passion for culture and fat basslines.

Related Articles

EDM Events/ ConcertsNews

Gryffin To Play Free Las Vegas Block Party, “FEED THE BLOCK,” This Week

Gryffin is touching down in Las Vegas to perform at a free...

Chris Lake
New MusicNews

Chris Lake Announces Debut Album, ‘Chemistry’

Chris Lake has officially announced his debut album, Chemistry. The UK tech...

Breakaway Atlanta
Music FestivalsNews

Breakaway Atlanta To Showcase Electronic Hit-Makers In 2025 Debut

Breakaway is debuting in Atlanta with a stacked lineup of dance music...

Alan Walker
EDM Events/ ConcertsNews

Alan Walker To Play Open-Air “Walkerworld” Tour Finale In Central Park

Alan Walker is taking over Central Park for an exclusive concert this...