The Warehouse Project is launching a new club-driven record label, WHP Records.
Launched in collaboration with music executive David Dollimore’s newly minted Disorder Records, the new imprint will embody the spirit of the world-famous Manchester party series, known for bringing massive dance acts and curated takeovers to the city’s 10,000-capacity Depot Mayfield.
Little else is known about the new tastemaking project. However, WHP Records’ debut release will come from seasoned Warehouse Project resident DJ Bakey.
The rising Leeds-based garage artist will drop off “Wouldn’t Believe” on the label this Friday, July 19. The jumpy, bassline-heavy track serves as the first single off of Bakey’s forthcoming debut album, which will be released in full via WHP Records later this year.
“Since WHP started in 2006, our passion has been to work with artists in a meaningful, impactful way and create these once-in-a-lifetime dancefloor moments,” Warehouse Project founders Richard McGinnis and Sam Kandel said in a statement. “With the advent of WHP Records and the partnership with Disorder we unlock a whole new way of doing that and this album project from Bakey feels like exactly the right place to start.”
Dollimore, the former president of London’s legendary Ministry of Sound label and the RCA Label Group, added, “WHP Records will serve as the incubator for emerging and exciting talent from around the world, creating a powerful ecosystem where live will feed into recordings and building fans.”
The Warehouse Project’s 2024 main season, which runs annually from September through December, will open with its Repercussion event on September 17. The special city-wide mini-festival will feature artists like Honey Dijon, Major League Djz, Bonobo, Jungle, and Hamdi ahead of shows from Black Coffee, Hedex, Patrick Topping’s Trick, Boiler Room, Overmono, and more later this year.
Listen to a preview of BAKEY’s “Wouldn’t Believe” below and keep up with all things WHP Records on the label’s official Instagram page.
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Featured image from WHP Records.
