Lane 8’s beloved label, This Never Happened, has just announced its first-ever tour of North America, kicking off in January 2024.
The 13-date showcase has been billed by organizers as “a celebration of our community in some of our favorite intimate clubs across North America,” and will feature some of the label’s most adored artists, such as Massane, EMBRZ, OCULA, Avoure and Rinzen.
Even more melodic house and techno prowess will be on display from rising artists such as Ashibah, Luzi Tudor, Otherwish and Nimino.
The This Never Happened Tour will start with a West Coast run, beginning at The Revery in Los Angeles on January 26, 2024, and making five more stops in cities such as San Diego, Vancouver and Seattle.
The tour will then cross the country for gigs at Chicago’s Spybar, Washington D.C.’s Soundcheck, Superior Ingredients in NYC and more, before the historic outing concludes on March 9, 2024 at Newspeak in Montreal.
Artists will vary depending on each date. Check out the complete list of tour dates and city-specific rosters in the post below. In line with the label’s creed, “Experience the moment. Don’t record it,” This Never Happened has again asked fans to leave their phones at home.
Registration for pre-sale tickets to the This Never Happened 2024 North America Tour is now available here.
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Featured image from Massane. Credit: Onevision Media.
