TikTok Considers New Creator Fund 2.0 With Paywall Videos & Increased Funds For Creators

Popular social media platform TikTok is considering a revamped “Creator Fund 2.0” that would increase payouts to creators.

The new proposed fund would allow creators to choose the price for some videos and create a paywall behind those who can view the content. But TikTok could also potentially limit those who are eligible for this feature based on factors like follower count.

A TikTok spokesperson said about the proposal, “We’re committed to exploring new ways to create a valuable and rewarding experience for the TikTok creator community. On TikTok, anyone can be a creator and everyone can enjoy entertainment from our inspiring creators, and we aim to continue innovating this experience so people can express themselves, find their community, and be rewarded for their creativity.”

The platform could launch the revamp as early as March, 2023.

This may be a response to TikTok’s declining usage in the United States. Last year, the platform dethroned Google as the most visited website on the internet, and competitors such as Instagram and YouTube began to copy their short video clip focus.

However, according to The Information, after the platform hit 114 million monthly users in June, usage has since decreased to 111 million.

This could be due to many government officials who are currently lobbying to ban TikTok on government devices and worldwide due to security concerns.

TikTok is owned by a Chinese media company and some legislators worry the app can be used to surveil Americans, learn about their patterns and ways of thinking, and spread propaganda.

Featured image from Pexels, photo credit cottonbro studio.

Written by
Danielle Levy

Danielle Levy is currently enrolled in University of San Diego’s MBA program with a concentration in Corporate Social Responsibility. She is the cohort representative, VP of Student Organizations for the Graduate Student Business Association, and Director of Operations for Net Impact. Danielle has several years of experience in the sustainability education world and has held various positions in human resources and intern management. She also worked at a local coffee shop for about 2 years. Danielle is passionate about the ties between sustainability and social impact. She spent 8 years in colorguard, including 3 international competitive seasons.

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