Upon visiting futurerecord.ai, fans can engage in a chatbot-style conversation where the user is asked a series of questions regarding their preferred music genre, tempo, mood, and “visions for the Tomorrowland festival.” Users can even indicate their own stage name.
The AI engine will then mix a personal “Future Record” based on their input, equipped with uniquely generated lyrics chosen from a list by the user.
The finished “Future Record” then receives its own AI-generated cover art and can be shared directly to social media from the site. A virtual MC will even introduce the new track with an energy akin to a radio host sharing a hot debut single.
The “Future Record” partnership sees BMW embark on its first pan-European social media campaign in an effort to “showcase the power of the European social hub” and mark the German auto company as an “innovative brand” alongside Tomorrowland – which for years, has been pushing the boundaries of what a music festival can be.
Though “Future Record” won’t give users a complete track, as the AI outputs are limited to short 30-second clips, the finished product is certainly customizable. The tool, designed with help from digital marketing platform The Marcom Engine, features 180 different musical variations and 800 album covers tailor-made to fit the “vibe” of the song.
Fans can create their own Tomorrowland “Future Record” here.
Featured image from Tomorrowland.