Tomorrowland & BMW Use AI To Give Fans Their Own Personalized Dance Track

Tomorrowland and BMW are teaming up to give EDM fans their own personalized track inspired by the energy of the acclaimed festival with an AI tool called “Future Record.”

Upon visiting, fans can engage in a chatbot-style conversation where the user is asked a series of questions regarding their preferred music genre, tempo, mood, and “visions for the Tomorrowland festival.” Users can even indicate their own stage name.

The AI engine will then mix a personal “Future Record” based on their input, equipped with uniquely generated lyrics chosen from a list by the user.

The finished “Future Record” then receives its own AI-generated cover art and can be shared directly to social media from the site. A virtual MC will even introduce the new track with an energy akin to a radio host sharing a hot debut single.

The “Future Record” partnership sees BMW embark on its first pan-European social media campaign in an effort to “showcase the power of the European social hub” and mark the German auto company as an “innovative brand” alongside Tomorrowland – which for years, has been pushing the boundaries of what a music festival can be.

Though “Future Record” won’t give users a complete track, as the AI outputs are limited to short 30-second clips, the finished product is certainly customizable. The tool, designed with help from digital marketing platform The Marcom Engine, features 180 different musical variations and 800 album covers tailor-made to fit the “vibe” of the song.

Fans can create their own Tomorrowland “Future Record” here.

Featured image from Tomorrowland.

Written by
Peter Volpe

Journalism student at The Ohio State University who loves beeps and boops!

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