The largest and longest-running college artist tour, The Monster Energy Up & Up Festival, features another huge headliner for Spring 2024: Disco Lines.
This fan-decided competition rallies more than 70+ teams of college students to create a guerilla marketing campaign, and the team that sells most presale tickets determines the winner.
Each campus team engages in a 48-hour sell-a-thon to teach skills in music marketing and tech savviness and to send a huge headliner to one winning college campus.
Disco Lines said about this competition, “I get hit up all the time asking me to play colleges, but unfortunately, I don’t have enough time in my schedule to play all of them. So, I am partnering up with the Monster Energy Up & Up Festival so I can play at some colleges in 2024. I started my DJing career playing fraternity parties and I am so stoked to come back.”
Past winning teams and artists admire the Up & Up contest for its three-fold benefits: ensuring artists only play gigs where fans want them most, providing genuine industry experience to upcoming professionals, and guaranteeing an epic show on a college campus at a low price.
The Up & Up Spring 2024 national competition kicks off February 20 at 4 PM EST, with the winning festivals to take place between March and May.
College students looking to compete can sign up here.
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Featured image courtesy of Up & Up
