EDM Events/ ConcertsNews

College Festival Up & Up Announces 2023 Headliner Chris Lorenzo

Monster Energy’s Up & Up, the largest and longest-running college festival brand, just announced UK- platinum artist Chris Lorenzo as their Spring 2023 headliner.

The student-run competition challenges college students to run guerilla marketing and influencer campaigns on their campuses to encourage students to buy pre-sale tickets. The intense 48-hour campaign ends with the schools with the most presale tickets actually getting to plan the event to bring Chris Lorenzo to a nearby location.

Chris Lorenzo said about the creative competition, “Ever since I started touring North America, the whole college system has been a big part of my journey. Whether playing unofficial after-parties or the official frat shows over the years, I’ve always loved the energy the crowds have. It reminds me of when I started DJing back in the UK. So, to be able to have 70 colleges in America pitch for me to come to play and then actually get to play 6 huge shows will be a lot of fun. I’m excited to see who wins and then come and smash the shows for the fans. Let’s Go!”

Since Fall 2016, the Monster Energy Up & Up Festival has challenged the traditional, outdated-college concert experience which relies on programming boards and middlemen. The Up & Up created a platform for college students to bring the artists they want to their campuses while teaching them skills in sales and instilling a sense of ownership and achievement. Past headliners include Cash Cash, Alan Walker, Slushii, Troyboi, and San Holo.

The top six schools with the most pre-sale tickets after 48 hours win. The national competition kicks off on February 15 at 4PM EST. More information on the Up & Up Festival challenge to bring Chris Lorenzo to your area can be found here.

Featured image from Up & Up and The Press House

Written by
Danielle Levy

Danielle Levy is an MBA with a concentration in Corporate Social Responsibility. Danielle has several years of experience in the sustainability education world and has held various positions in human resources and intern management. Danielle is passionate about the ties between sustainability and social impact.

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