A study by Grand View Research has estimated the “glamping” market will grow to $5.94 billion by 2030. They found that the age group of 18 to 32 currently has the fastest growth in glamping, largely fueled by the millennial generation.
Among these reasons include an increase in the popularity of staycations, a desire to be in nature to de-stress, and ecotourism. Post-COVID, there may also have been a decrease in disposable income that indicates a trend away from expensive destinations and towards more simple vacations.
Glamping in this study means a preference for contemporary tents, pods, and cabins, including special Airbnb offerings, as opposed to simple tents or hotels.
Most of these key consumers prefer spending money on experiences as opposed to material possessions, much like many of those in the festival community. Millennials, in particular, seek adventurous, personal, and local experiences wherever they go.
According to YouGov America, there are more people attending global festivals between the ages of 30-44 with the percentage of 18 to 29-year-olds barely larger than those over 65.
This could indicate a traveling trend leaning away from far away city destinations and towards staycations in nature.
All images from Unsplash, featured image Jonas Dücker, second photo credit Aldeen Li
