Earlier today, Insomniac Events announced it’s partnership with Interscope Records to create Insomniac Records. Shortly after, Insomniac’s CEO and Founder Pasquale Rotella took to social media to share his thoughts on the announcement and his thoughts about the future, which he noted as a “natural progression to the Discovery Project.” The Discovery Project is Insomniac’s home-grown approach to fostering up and coming artists by giving them a platform to showcase their talent via their world renowned festivals, including the biggest dance music festival in North America — the Electric Daisy Carnival in Las Vegas.
We spoke with last year’s Discovery Project winners, Nathan and Zach (aka BLAUS), and you can check out our interview here to learn more about them and the Discovery Project.
See below for Rotella’s statement.
“Headliners, I’m grateful and excited about our label partnership with Interscope Records! This has been a longtime dream, and in many ways a natural progression to the Discovery Project. I’m also honored that this project is to be Interscope’s first official dance music label. To be a part of their amazing legacy is one for the Insomniac history books!
Insomniac Records will be dedicated to fostering the unique talents of a select group of artists, and giving them a powerful platform on which to share their music with fans around the world. I remember the first time I heard Human Resource’s “Dominator” blasting out of the speakers at an L.A. underground party. Watching the dancefloor explode and seeing people react with such positive energy was a huge moment for me, and I hope we can create similar moments for people around the world. This is about discovering and sharing good, quality music that represents all of the diverse, passionate and enthusiastic creators that fuel our community.
In order to accomplish this goal, we need to be accessible to producers of every size, whether they’re making beats in their bedroom or have already performed in front of tens of thousands of fans. If you send in music, we will listen. Our amazing team is hard at work building our roster, and we are wide open to any genre of dance music—everything from underground sounds to big room bangers will be in rotation.
To kick things off, I am very excited to announce thatARTY will be the first artist signed to Insomniac Records! Who will be next? Comment with your recommendations, and if you’re a music creator, submit your music at www.insomniacrecords.com.