Insomniac EventsNews

Insomniac Is Building A Metaverse World For Virtual Concerts Via The Video Game Company, Unity

The metaverse is the future, and Insomniac is ahead of the game. The major electronic music event promoter recently announced that they will partner with Unity, a game developer that rivals Fortnite developer Epic Games, to create a persistent world in the metaverse for virtual concerts.

“With the vision and creativity of the world’s leading live events company and the groundbreaking technology that comes from Unity, the Insomniac community can expect a powerfully interactive and engaging experience as both companies are set to create the next generation of live entertainment,” reads a statement provided to MusicBusinessWorldwide.

This will not be the first time Insomniac has produced virtual events. For EDC Las Vegas 2021, they partnered with Roblox to create a virtual EDC where viewers from all over the world could watch sets from the festival.

Insomniac has been streaming live sets from EDC Las Vegas for years, and with the emergence of Insomniac TV from the pandemic, the brand already has a built in audience ready to dive into the virtual experience.

“Unity is helping us create a world’s first experience for our community as we work together to deliver the next level of what the metaverse can be for entertainment and music,” say Pasquale Rotella, founder of Insomniac.

Click here to learn more about Unity.

Written by
Harry Levin

Hi my name is Harry Levin. I live in LA and I'm an absolute lover of music.

Related Articles

News

MIDI Sampler For Kids Launched In New Kickstarter Campaign

Parents have big dreams for their children. Some aspire for their toddlers...

EDM Events/ ConcertsNews

Dreamstate Reveals Lineup For New Psytrance Event, Into The Sequence

Insomniac’s beloved trance brand Dreamstate surprised SoCal ravers yesterday with an all-new,...

Music FestivalsNews

Tiësto And ILLENIUM To Headline San Diego’s Horizon Music Festival

San Diego’s Horizon Music Festival has announced its 2024 headliners for when...

EDM Events/ ConcertsNews

Of The Trees Announces Red Rocks Double Headline This Fall

Grassroots phenom-turned-industry sensation Of The Trees has just announced a monumental double...