It looks like new music from Swedish House Mafia (SHM) will be here this week. Just today Spotify put up a billboard in Time Square with the group’s three dot logo and the date “7.15.21”. July 15 is this Thursday. Check out the billboard below:
SWEDISH HOUSE MAFIA IS BACK. JULY 15.
📸: teamsaofficial (Instagram) pic.twitter.com/xOXkieaZ2t
— edmmaniac.com (@EDMManiac) July 12, 2021
SHM’s fandom had a feeling something was coming for a while now based on keen observations and two signature cryptic messages from the group.
The first was a change to the Swedish House Mafia website.
As of now, swedishhousemafia.com only shows the groups unmistakable three dot logo and nothing more.
The second update was a poster a reddit user spotted in Melbourne, Australia. Check it out below. The poster includes a piece of information the website does not. The date of July 16, 2021. This Friday. Does that mean a tour announcement is coming after the new music?
Before this, Swedish House Mafia signed with a new manager, Sal Slaiby, who reps The Weeknd and other stars in addition to registering an unreleased track on ASCAP entitled “Not Yesterday.”
Steve Angello, Sebastian Ingrosso, and Axwell have never been the types to be up front about their activities. Especially since their ostensible end to the project back in 2013, but this looks like the real thing.
Featured Image By Rukes