Heineken’s “Clinker” Technology To Connect Like-Minded Music Fans At Coachella
Heineken is turning your digital music fandom into real-world connections at Coachella, one cheers at a time. Arriving in the desert as part of the beer brand’s longstanding festival sponsorship, Heineken’s new tech-driven Coachella experience, “The Clinker,” is a smart band that wraps around cans or cups and syncs with fans’ streaming data to detect […]
Pinterest To Style Fans Based On Trending Looks At Free Coachella Pop-Up This Month
Pinterest is helping fans get done up and put their phones down at Coachella this month. Open at the courtyard entrance from 1-9PM during both festival weekends, April 10-12 and April 17-19, the popular pinboard-inspired social media platform’s phone-free Trend Discovery Activation invites attendees to step away from the scroll and into the trends shaping […]
Maruchan To Pop Up Outside Coachella With Free Noodles Both Festival Weekends
Maruchan is popping up near Coachella during both festival weekends this month. As the music and marketing worlds descend on the California desert next week, the world-famous ramen brand will bring an immersive roadside noodle stop to the Cabazon Outlets, located a few minutes’ drive from the festival grounds in Indio, from April 9-13 and […]
Goldenvoice Surf Club Announces Subtronics, Levity + More For Poolside Coachella Parties
Goldenvoice Surf Club is bringing Subtronics, Levity, and other top DJs to its poolside day parties during Coachella. The festival producer’s off-site event returns to the Palm Springs Surf Club across both festival weekends next month, April 11-12 and April 18-19. The run features four electronic shows set among the venue’s wave pool and lazy […]
Desert Nights Taps Superstar DJs For Private Coachella Afterparty At Mansion Estate
Desert Nights is bringing house music’s biggest stars to an invite-only Coachella afterparty at a 70-acre mansion estate. The long-running late-night event from luxury events company Corso Millner Group, Framework, TAO Group, and Dorsia is back at ZENYARA during both festival weekends next month, April 10-12 and April 17-19. Entering its ninth edition at the […]
6 Reasons Why Coachella Weekend 2 Is The Better Choice
Coachella is widely recognized as one of the world’s most iconic music festivals, bringing together top artists, cutting-edge fashion, and unforgettable desert vibes over two action-packed weekends. Weekend one often grabs the spotlight with influencer presence, early buzz, and surprise moments. But for those heading to weekend two, there’s a strong case to be made […]